Today marks an extraordinary milestone for us. Unity5 turns 16!
When we launched 16 years ago, the landscape of parking and enforcement management was very different. We were pioneers – born in the cloud, driven by modern dynamics, and obsessed with making complex processes simple. That core mission has never changed. Our first product, Zatpark, was built on flexibility and innovation, and we are proud to be recognised today as the UK’s leading private parking enforcement solution.
But 16 is a transitional age, and while we are celebrating how far we’ve come, this birthday is truly about where we are going next.
We are thrilled to pull back the curtain on a completely new brand identity for Unity5.
Honouring Our Past
If you look at our new logomark, you might recognise something familiar. When we looked back at our history, we were drawn to the very beginning.
Returning to a vibrant orange and stable navy palette is our way of honouring our past. We are staying true to the disruptive, agile energy that got us here. It is a nod to our heritage, reminding us that innovation has always been in our DNA.
A New Symbol, A Unified Team
The primary goal of this rebrand, however, was about more than just aesthetics; it was about unification.
Following our recent acquisition of Chipside, we brought together two phenomenal companies, each with its own incredible legacy and client base. Our new challenge was not just integrating two software platforms, but integrating our cultures, our values, and our people.
We wanted to create a single identity that every employee could get behind with pride.
The new symbol, which connects the ‘y’ and ‘5’ of our primary lockup, is a visual reminder of that connection. It is the intersection where our two paths merge, representing us joining our future and stepping forward in the same direction, under one unified banner.
Connecting Our Passion to Our Purpose
Our new visual identity is built around a simple mantra that will guide us forward: Honouring our past. Joining our future. Connecting our passion to our purpose.
When we bring our passion for innovation together with our shared purpose of delivering exceptional, flexible solutions for Local Authorities and private operators globally, something powerful happens.
That something is defined by our new strapline and our company promise to you:
Creating smarter.
Creating smarter means we are not just building software; we are developing intelligence. It’s about leveraging our combined expertise to deliver smarter solutions, smarter support, and a smarter way of working for all our clients and partners.
