Britannia Parking: Case Study

Zatpark has significantly supported Britannia Parking‘s substantial growth, enabling the company to expand its operations to over 450 sites and process more than 112,000 Parking Charge Notices (PCNs). This partnership showcases how the Zatpark parking management solution enhanced Britannia Parking’s service resilience and strengthens its business continuity strategies.

With a legacy spanning over 25 years in establishing and managing car parks, Britannia Parking stands as a highly respected operator within the UK. Their impressive client roster includes prominent names such as Waitrose, The John Lewis Partnership, Liverpool Victoria, Savills, and Greene King. Britannia Parking has solidified its position as a leader in car park management by delivering customised solutions to both private and public sector organisations. They leverage a blend of traditional and innovative parking technologies, building their reputation on exceptional service delivery, performance, customer service, and meticulous attention to detail.

Introducing Zatpark: a strategic implementation

Britannia Parking strategically adopted our Zatpark parking management solution to elevate its service resilience and refine its business continuity planning. Zatpark, an industry-leading Software as a Service (SaaS) platform, provides a secure, reliable, and high-quality solution specifically designed for parking enforcement operators.

The Zatpark system efficiently manages parking charge data, covering every stage from on-street issuance to comprehensive debt recovery. Its continuous development, in close collaboration with customers, ensures it consistently meets the evolving needs of parking operators, regardless of their size.

Since its integration, Zatpark has played a key role in Britannia Parking’s expansion, facilitating growth to over 450 sites and the issuance of more than 112,000 PCNs.

Streamlining on-site enforcement with the Zatpark Mobile App

Over 150 street-based Parking Enforcement Officers (PEOs) are equipped with the Zatpark Mobile App Android and iPhone smartphone app, enabling them to print and serve PCNs directly on-site. This application provides robust real-time functionality, synchronising seamlessly with the back-office system. This ensures PEOs are always updated with the latest company ticketing policies, templates, and allowlist information for valid permit holders and cashless parking customers, eliminating the need to return to the office.

Issuing a PCN with Zatpark Mobile App is designed for simplicity. The app automatically retrieves vehicle make, model, and colour details, pre-populating the charge for efficient notice issuance. Once a PCN is issued, all associated records, including accompanying video and photographic evidence, are automatically imported into Zatpark.

Authorised Zatpark back-office staff gain immediate access to all PCN information, including photographs and relevant video evidence. Processing tools within the system allow for videos to be rendered into manageable clips and image snapshots to be created. Furthermore, motorists can access an online appeals portal, providing them with the ability to view evidence of an alleged offence.

Unity5 mobile app for parking enforcement

Enhancing efficiency with ANPR integration

Britannia issued 62,000 PCNs by post for offences captured via CCTV, leveraging Automatic Number Plate Recognition (ANPR) technology. Zatpark offers full integration with leading third-party CCTV/ANPR camera vendors, significantly minimising administrative tasks involved in processing images. Additionally, an innovative ANPR add-on feature for the Zatpark Mobile App provides ANPR capabilities that reduce errors often caused by PEO typos when recording Vehicle Registration Marks (VRMs).

Key benefits of Zatpark: CEO Insights

Brian Parker, CEO of Britannia Parking, shared the significant advantages of implementing the Zatpark for the company:

“The system has notably increased our efficiency through improved integration with our existing service providers. It has also enhanced our business continuity protection against extreme weather events and unforeseen office disruptions such as floods or fires.”

He further elaborated,

“Zatpark provides us with automatic progression of cases that remain unpaid or uncancelled. This automation extends to seamless integration with third-party entities like the DVLA (for registered keeper details), POPLA (for independent appeals), and debt collection agencies at the backend of the process.”

Brian Parker added,

“Zatpark’s integration capabilities are extensive. We utilise a wide array of third-party applications including Just Park (for Permits), PayByPhone (for Cashless Parking), and Metric Parking (for Pay and Display) to cater to the diverse needs of our customers and motorists. Increased integration was a primary objective when introducing Zatpark, and with support for many more industry-leading services, Zatpark empowers us to utilise best-of-breed solutions without the complexities of linking them together.”

Streamlined correspondence and staff workflow

Improvements have also been seen in handling motorist appeal correspondence:

“The system also manages our motorist correspondence by integrating with a mail provider for efficient letter generation and postage. This correspondence can include postal PCNs, ‘Notice to Keepers,’ reminder letters, and appeal decision letters, which can incorporate photographic evidence. Incoming correspondence is scanned directly onto the system, contributing to a paperless workplace.”

When asked about the impact on his staff, Brian Parker noted:

“My staff find the workflow tools and system alerts presented on the system dashboard highly beneficial for organising their workload efficiently. We operate smarter by assigning tasks to staff with the appropriate skills, and the system provides enhanced visibility into performance, potential problems, or bottlenecks.”

Improving service for motorists

Brian Parker also highlighted the positive impact on motorist services:

“Another crucial objective was to deliver a comprehensive self-service portal, enabling motorists to view their ticketed contraventions, including photographic and/or video evidence, and to easily make payments or submit appeals. Driving business processes through the Zatpark portal has significantly improved our service to motorists while simultaneously reducing our operating costs.”

Brian Parker concluded,

“I believe the close working relationship between Britannia Parking and Zatpark has resulted in improved integration with third parties, enhanced enforcement officer efficiency, and better communication with our motorists and clients through up-to-date information and a comprehensive self-service portal. I remain confident that this relationship will continue to develop and bring forward new and innovative parking industry technologies for the benefit of our current and future clients.”

Brian Parker, CEO at Britannia Parking

Dave Herbert, Vice Chairman of Unity5, added his perspective:

“Britannia had an urgent requirement for Zatpark installation due to a pressing business need. Our team collaborated very closely with their management and notice processing department to ensure the implementation was as seamless as possible, achieving the fastest possible go-live date. It’s truly fantastic to have forged such a strong working relationship through this process and to be providing the cutting-edge services Britannia required. We’re confident that this partnership will continue to flourish.”

David Herbert, Vice Chairman at Unity5

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If you’re looking for an in-depth view of our products, get in touch and one of our sales team members will be happy to show you how we can transform your enforcement and compliance processes.

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ESPO Framework Supplier
British Parking Association Member
Irish Parking Association Member
International Parking Community Member
National Parking Association Member
International Parking & Mobility Institute Member
HM Government G-Cloud supplier